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story & telling

Updated: Nov 22, 2023

good storytelling is made of two separate parts: the story and the telling. The story is all about ideas, content, and information. It relies on context and target. on the other hand, the telling is about structure and form. the design of the journey of the author and his audience. this board will help you to visualize content and structure, to have a deeper understanding of your choices, and to build stories and presentations that resonate with your target group.

I have been using this framework to create my talks, presentations, and classes, as well as in co-creation workshops with multidisciplinary teams, building from brand manifestos to social network content and pitching scripts.

story & telling

meeting canvas

how to

on this board, you will find the instructions of use, two tools, and a sample case, which will guide you through the process. just follow these 4 steps:

  1. build your story

  2. design your telling

  3. tune the dynamics

  4. make it tangible

use the digital version of the story & telling canvas, by clicking here!


the tools are always in beta version, evolving with the implementation of the processes and their learning. it will be great to know your opinion. remember to send comments and suggestions! thanks!


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